Held on February 28, 2024 To ensure Aichi is chosen by the world

What is needed for Aichi to be chosen by travelers from around the world? We heard a lecture from Saito Shinnosuke and Yanagidaira Shota of MATCHA Inc., an information company that provides tourism information about Japan overseas. They gave advice such as: It's important to choose one thing that will make people want to visit the region (like the Eiffel Tower in Paris) and promote it; in Japan, night markets are key for Hakata; and surprisingly, the keyword "Nagoya" is ranked fifth among inbound searches. This is thought to be the Ghibli effect, but making use of this keyword would be effective. The content was useful for future inbound business in Aichi.