Regular Meeting Held on April 23, 2025 Why the Business Environment Will Change in the Future

Reporter: Masanari Yoshioka, Founding Chairman of Yoshix Holdings Co., Ltd.

Masanari Yoshioka, the entrepreneur behind Yoshix Holdings Co., Ltd., who expanded restaurants such as Yadai Sushi nationwide and achieved a listing on the Tokyo Stock Exchange Prime Market, shared his life story and future vision.
Born in Osaka to a small manufacturing family, Yoshioka witnessed the turbulent ups and downs of the manufacturing industry and pursued a career in construction. He achieved significant sales growth through interior construction work at Honke Kamadoya. However, this industry also experienced a sudden drop in sales as stores became saturated, reaffirming the dangers of temporary booms. Fortunately, at the time, he was able to avoid the worst-case scenario thanks to his existing operations, including interior construction work and the expansion of Honke Kamadoya franchise stores.
After experimenting with alternative restaurant formats to takeout bento, he developed the sushi izakaya "Yadai Sushi" as a new restaurant format, which led to the company's growth as a publicly listed company. It took numerous trials and errors before he found this thriving business. However, once the company starts to grow significantly, it is not that difficult to take it public.
The key to building a big company seems to be to try out a variety of things, go through trial and error, and then once things start to go well, go for it all at once.