Toba Fire Festival: A Unique Festival of the World「Reservations Now Being Accepted」

The Toba Fire Festival, which began approximately 1,200 years ago, is held on January 7th of the lunar calendar, now the second Sunday of February, at Toba Shinmeisha Shrine in Toba Town, Nishio City, Aichi Prefecture.

A large, 7-meter-tall torch made of bamboo and thatch called "suzumi" is lit. The Miyanishi River divides the area into two regions, "Kanji" and "Fukuji," and the leading "kamiotoko" (divine men) from each region purify themselves in the cold sea with their attendants. Then, donning costumes made from old flags called "neko," they bravely jump into the blazing flames, retrieve the sacred tree and twelve ropes from within the suzumi, which they then offer to the altar.

This ritual of retrieving the sacred tree and twelve ropes from the burning suzumi is rare, making this a festival rich in regional distinctiveness.

This is a three-day optional tour during your stay in Nagoya.
On the first day, you'll be picked up from your hotel at 5:30 AM. Accompanied by a photographer and guide, you'll learn about the region's history and key photography tips, while also witnessing unique moments.

Photographer: Den Ma
Member of the Japan Advertising Photographers Association
Holds numerous photo exhibitions, mainly in Nagoya.
Spent 10 years photographing Aichi festivals
Published a photo book of Aichi festivals.

Guide: Mike Sagara
Has lived in the United States, Asia, and Europe.
Enthusiastic about alcohol, food, and culture,
he loves sharing his wonderful experiences in Japan with others.
Speaks Japanese and English.

・Tour schedule

Day1: Friday, February 6, 20265:00 AM: Car pick up at Hotel
6:00 AM: Atsuta Shrine
Transfer to hotel, Breakfast (First-day accommodation is not included in the tour price)
Day2: Saturday, February 7, 2026Hotel Check-out
Transfer to Nishio
Sightseeing
Lunch (Hitsumabushi)
Sightseeing at Toba-cho, Nishio City, Aichi Prefecture, Toba Shinmeisha Shrine
Hotel Check-in
Dinner, Lecture
Day 3: Sunday, February 8, 2026checkout move
Transfer to Nishio
Lunch
1:00 PM: Toba-cho, Nishio City, Aichi Prefecture
Toba Shinmeisha Shrine (Light Meal)
Photo shoot until 9:00 PM
Transfer, Hotel Check-in in Nagoya
Tour Price: ¥255,000 (tax included) per person
A minimum of four accompanying guests is required.
Reservations here
Inquiries here

This tour includes a guided tour with a foreign language interpreter from your Nagoya hotel from departure to return.

This tour is operated under contract with the following travel agency:
ACTYOU TRAVEL Co., Ltd.
Registered Travel Agency by the Commissioner of the Japan Tourism Agency, No. 1102

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