Cross-border e-commerce refers to the buying and selling of goods and services across national borders via the internet. It primarily refers to cases where Japanese e-commerce businesses sell products directly to overseas consumers. Its advantages include the ability to expand sales channels globally and acquire new customers while remaining based in Japan.

・Having customers purchase your products via cross-border e-commerce can lead to attracting inbound visitors to your company and region.
・Conversely, cross-border e-commerce is utilized overseas to purchase products from a specific company or region and have them delivered after returning home.

In other words
Cross-border e-commerce and inbound tourism promotion are business activities that mutually reinforce each other.

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