Regular meeting on November 27th: Now is the time to deliver Japanese culture in a new form!
Reporter: Yuichi Kondo, CEO, Sakura Liquor Store Co., Ltd.
Sakura Liquor Store took on the challenge of selling sake under legal and regulated conditions from scratch. The road to achieving growth was not smooth. They visited sake breweries one by one to procure sake, only to be flatly rejected, with customers saying they were doing their best just to sell to their current wholesaler. They also visited restaurants to sell sake, only to be rejected everywhere, with customers saying they couldn't change their existing relationships. Despite these circumstances, they persevered, continuing to visit one restaurant after another and increasing their client base.
October 23rd Regular Meeting
While the glamorous world of Kabuki is well known, the world behind the scenes, or the world surrounding Kabuki, is not so well known. Therefore, this time we asked Tachiki Tsuneo, who works at Nagoya's Misonoza Theater and has been involved in the Kabuki performance industry for many years, to explain how the Kabuki business […]
September 14th Kiso River Cormorant Fishing Viewing Evening
Kiso River cormorant fishing is a traditional fishing method that has been passed down in this area for 1,300 years. It is now an intangible folk cultural asset of Inuyama City and is practiced annually from June 1st to October 15th. A cormorant fisherman boards a cormorant boat with a bonfire lit at the bow […]
Held on August 28, 2024 Bringing Japan's proud classical music, Gagaku, to the world
Gagaku, a culture that originated in Europe, spread to the Middle East, India, China, and Korea, and was perfected during the Heian period when it was fused with Japanese music. It was subsequently passed down as court music and is currently passed down through the Imperial Household Agency. Said to be the world's oldest orchestra, […]
The latest tourism measures being developed by Nagoya City on July 24, 2024
Mr. Otsuka Katsuki, Section Chief of the Tourism and Cultural Exchange Department of the Nagoya City Tourism and Cultural Exchange Bureau, reported on Nagoya City's latest tourism initiatives. While Nagoya City is working to attract tourists, it is also working to strike a balance so as not to inconvenience local residents with overtourism. Promotional measures […]
2024/5/15 Aiming to connect Centrair to the world - How will the central Japan airport's gateway to the skies change?
We held the event as an opportunity for everyone to listen to President Inuzuka's talk and take action to consider how Centrair International Airport, which does not currently have direct flights from Europe, the United States, and Australia, will change in the future, and how we can participate in this process. It was reported that […]
Held on March 20, 2024 From a graduate student to a writer and film author
The presenter, Nakajima, decided to tackle the economic issues facing Filipino pub hostesses as the topic of his graduate school research. To understand the reality of the situation, he spent his days as a student and his nights visiting Filipino pubs to conduct interviews. After frequent visits, he developed a connection with one woman, eventually […]
Held on February 28, 2024 To ensure Aichi is chosen by the world
What is needed for Aichi to be chosen by travelers from around the world? We heard a lecture from Saito Shinnosuke and Yanagidaira Shota of MATCHA Inc., an information company that provides tourism information about Japan overseas. They gave advice such as: It's important to choose one thing that will make people want to visit […]
Held on January 31, 2024: Predicting the future from the new system for accepting foreigners
The Technical Intern Training Program will be abolished, and the system will undergo major changes in the future, with a focus on specific skills and developmental employment. As Japan's system for accepting foreign workers undergoes major changes, Yokoyama Jin, author of "Foreigner Troubles Q&A," explains the new system and other issues, citing this book.
Held on January 24, 2024: Overseas exhibition strategies and how to utilize subsidies!
To get people from other countries to purchase your products and services, it's important to get to know them. The most useful way to do this is to exhibit at exhibitions held overseas. By observing the people who visit an exhibition, you can see how you can improve your company's products so they're more accepted. […]